“Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”
Content marketing is a broad term, which covers many facets. To understand the content marketing process, one should understand some broad concepts related to content marketing, in general. Here, we present some useful information, which one must know, before he wishes to know about the content marketing process and how can it help any business or a website.
Content Marketing > Content Development
Content marketing does not only involve content development. It is a careful mélange of different techniques, processes and steps, which help a business to fulfill its business goals by using various mediums, like the internet.
Fulfillment of business goals
The first step to content marketing is not content writing. It is about identification of business goals. Once we know the purpose of a business from content marketing, we can easily find out ways to reach the destination.
The most common business goal from any marketing activity is to connect to the prospective buyers. There are numerous of websites that run on the internet, through which a buyer connects to the seller.
These websites share information through variety of formats according to their niche of the business. An informative and relevant piece of content would help attract the customers and due to its reach it would also retain customers.
But how to attract a potential customer? Research shows that when we cater to the demand of a person, the person automatically gets attracted. So, before starting to jot down extensively and dreaming of reaching out to millions one.
Content should cater to a person’s need
The need of the targeted audience has to be kept in mind while creating the content. A carefully developed content marketing strategy ensures that only relevant content reaches the right audience at the right time.
This means that one should know what the right audience is before actually writing down a content, be it a blog post, article, website copy or a social media post. To identify our audience we have to develop detailed buyer personas. So before actually writing down content, a business should:
- Develop buyer personas
- Find a story
- Have a well-defined content development process
- Define channels of content distribution
Once every single item is planned, one can actually start developing according to this plan. If an effective content marketing plan takes care of all the above points, the results from the whole activity can be spectacular and can take a business to new heights online, by providing a strong digital footprint.