Why should you have a documented content marketing strategy?
Content marketing strategy has a broad scope
Content marketing strategy is an altogether different element than the content strategy. Where content strategy focuses on developing the content, the purpose of content marketing strategy is broader. A content marketing strategy covers not just on development of content, but includes the process much before actual content development and widens its scope by focusing on storytelling, audience engagement, distribution through digital mediums and many aspects.
Elements of a content marketing strategy
There is no particular format for a content marketing strategy. It can be documented easily and should follow the following process:
- Planning to define goals from campaign
- Identification of target audience
- Crafting of a story
- Content writing and development process
- Channel selection and distribution plan
- Measurement of results
Why is documentation necessary?
According to a report, the business who has a well-documented content marketing strategy is 50% more effective and fruitful than those without a strategy. Documentation invokes a sense of confidence to overcome challenges faced during a digital marketing campaign.
A well-developed content strategy can do wonders for business but to harness the true potential of a content marketing campaign, it is essential that the strategy for content marketing is documented right from the first day.
Documentation appears to be a complex process but in reality, it simplifies the process for everyone. When everything is written, it becomes clear and easy to comprehend. Clear instructions pave a way for prompt actions, which means that there is a lack of ambiguity. Also, documentation clarifies the workflow and the plan.
Failing to plan means that business is planning to fail. The same concept applies to digital marketing too. When a company works in a haphazard way to grab the attention of an already engaged audience without research, it is bound to fail, which can prove disastrous for the motivation of the team as well as business owners.
A documented content strategy prepares a business beforehand because research makes it easier to understand the expectations of the potential customers and how can a company align its goals with the buyer expectations to make them listen to what a business has to offer.